Introduction

The Golden Spike.  The final spike driven by American tycoon, industrialist, politician, and founder of Stanford University Leland Stanford to join together the rails of the Central Pacific and Union Pacific into the First Transcontinental Railroad.  

Although this website has little to do with railroads, I felt the Golden Spike was a fitting allegory for what it is trying to accomplish.

The purpose of this website is to explore and discover the value that is created at the intersection between the two seemingly disparate disciplines of business and creativity.


Time and time again, in my studies and my work, I have been told of the apparent conflict that supposedly arises between business and creativity.  And though I see it, I also see the opportunity for immense value creation.  Furthermore, I have recognized the interdependencies that exist between the two.  Indeed, there is a creativity to business and a business to creativity.  And these are what drive innovation, business growth, differentiation, and value creation for businesses.

My first exploration into this nexus will be dedicated to my talk at GDC 2011 entitled How to Build a Game Studio, at which I will be sharing my findings on strategies to leverage workplace design to facilitate team creativity and performance.  I will be sharing all of these findings on this website, including specific tools which can be used by game development companies to begin to develop their own organizational specific strategies for effective workplace design.  I will also share resources for design and construction product information for those looking to investigate further and begin to implement these strategies.

I am always open to discussion and constructive criticism, so please feel free to contact me.